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Master the in-demand skills of data-driven marketing

进入营销快车道

Companies everywhere are competing for smart marketers who can translate data into strategic insights and tangible business value. Our program will provide you with the knowledge and expertise to practice advanced marketing and generate data-driven insights for your organization.

利用数据获得更好的业务成果

Through Clark’s marketing analytics program you will learn to integrate, 可视化, 并利用数据产生有意义的见解. 学习如何使用数据来通知营销策略, 提出可行的建议, 并帮助实现业务目标, 推动社区活动, 支持你所相信的事业.

获得宝贵的经验和证书

在毕业前, you will put your classroom learning to work in the real world through student projects and your internship. You will gain experience working with leading digital marketing analytics tools, and you’ll also distinguish your resume by earning two valuable certifications: the Stukent数字媒体营销认证 和 Google Analytics认证.

国际学生

科学, 技术, 工程, and mathematics (STEM) degrees are in tremendous demand across most major industries in the United States. 如果你毕业时获得了stem指定的学位, such as the Master of 科学 in 市场营销 Analytics, you may be eligible to remain in this country for up to 36 months on Optional Practical Training (OPT).

特殊凭证，终身资产

  • Earn your graduate degree in marketing analytics from a globally ranked and accredited university – Clark School of Management is among the elite 5% of business schools worldwide to receive AACSB accreditation, 并被命名为 普林斯顿评论 “最佳商学院”和 S. 新闻 & 世界报道 “最佳在职MBA”
  • Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.
  • Work in a highly collaborative learning environment with talented peers and scholar-practitioners who share their deep leadership experience with you.
詹妮弗•米切尔

Leveraging Data: 市场营销 Analytics is the Hottest Field in 市场营销

Jennifer Mitchell dives into analytics to give students the skills needed to excel in a marketing world transformed into a landscape driven by consumer data.

Data analytics helps managers understand customer behaviors and make informed decisions to ultimately drive company revenues, 提高运营效率和客户服务, 以及优化营销活动.
詹妮弗•米切尔

教授

市场营销

要点

项目概述

M.S. in 市场营销 Analytics requires 10 units of coursework.  学生 must also complete an internship as part of the program.  The internship is a program requirement and not part of the 10 units of coursework that must be completed.  该项目可在一年内(秋季)完成, 春天, Summer Internship) or extended to a second academic year if the student chooses.

  • Use digital marketing and data analysis tools and software
  • Treat data as a strategic asset and make informed decision
  • Track, improve, and optimize business goals by focusing on key performance indicators
  • Identify and correct underperforming marketing channels
  • Help companies use their digital properties effectively and allocate marketing resources efficiently
  • 分析基础
  • 数字营销分析
  • 市场营销研究
  • 商业智能

需求

10个课程单元

  • 7门核心课程
  • 3门选修课
  • 1实习

课程目录

探索管理学院提供的课程.

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